ICSMM 2014 - International Conference on Social Media Marketing in Emerging Markets

Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.
This conference seeks to enhance our understanding of social media and develop models and methods to enhance the effectiveness of marketing in emerging markets. We seek papers in the following are.
The conference has the following sub themes:
1. Using Social Media for On - going dialogue with the consumer
2. Co-creation by involving the consumer
3. Social Media Opportunities across different sectors
4. Governance & Policy Making
5. Impact of Social media in the B2B space
6. Social media in the Spiritual Space
7. Social Media opportunities in different countries ( India, China, South Africa, South Korea, Indonesia)
8. Use of Social Media in building Destination and People Brands
9. Social Media Analytics & ROI
10. Integrating Social Media with key areas of business such as PR, Customer Service, Marketing and Advertising
11. Content Marketing & Social Media
12. Socialmedia in political campaigns
13. Social media Data analytics and usage in marketing strategy
14. Understanding the digital consumers in emerging markets
15. Creating a successful social marketing program in the digital marketing world
Publication Opportunities: Selected papers will be published in form of an edited book.
Important Dates:
Submission of Extended Abstract Feb 1, 2014
Decision on Extended Abstract Feb 28, 2014
Submission of final paper April 15, 2014
The conference will be held in Bangalore, India.
Mail to : marconference-AT-welingkarmail.org