Social Media 2014 - Special Issue On: Unveiling the Impact of Social Media: Importance of the Co-creation of Business Value during the Adoption and Use Process

Guest Editors
Dr. Samuel Fosso Wamba, NOEMA Business School, France Dr. Shahriar Akter, University of Wollongong, Australia Dr. Thomas F. Stafford, University of Memphis, USA Dr. Mithu Bhattacharya, University of Detroit Mercy, USA
Introduction
Social media is at the core of the so called “social commerce”, which represents a new form of “Internet-based social media that allows people to participate in the marketing, selling, comparing, and buying of products and services in online marketplaces and communities” (Stephen & Toubia, 2010, p. 215). Driven by the widespread diffusion and adoption of social media platforms such as Facebook and Twitter, as well as mobile devices, social commerce is expected to generate tremendous business value in terms of operational efficiency and improved revenues in the incoming years. Some analysts estimated that the social commerce market will grow from about US$5 billion in 2011, to almost US$30 billion by 2016 (Zhou, Zhang, et al., 2011). In a McKinsey Global Institute report, the consulting firm foresaw that in 2012 only, “$900 billion to $1.3 trillion in annual value could be unlocked in just four sectors by products and services that enable social interactions in the digital realm”. According to the same report, “[t]here’s no doubt organizations have begun to realize significant value from largely external uses of social[media]. Yet internal applications have barely begun to tap their full potential, even though about two-thirds of social’s estimated economic value stems from improved collaboration and communication within enterprises. Although more than 80 percent of executives say their companies deploy social technologies, few have figured out how to use them in ways that could have a large-scale, replicable, and measurable impact at an enterprise level” (Chui, Dewhurst, et al., 2013, p. 1). While value co-creation from social media is emerging as an important field of research (Fosso Wamba & Carter, 2013), very few empirical studies have be devoted to how to actually co-create and capture value from social media.
Objective
The main objective of this special issue is to contribute to filling this knowledge gap. More precisely, this special issue aims to invite scholars and practitioners to look at the ways and means to (a) co-create and capture business value from social media and Web 2.0-related concepts both at the individual, firm and supply chain levels, such value being assessable in terms of new business opportunities, improved performance and competitive advantage; and (b) unveil their implications for practices and management strategies.
Recommended Topics
Topics to be discussed in this special issue include (but are not limited to) the following:
Are current IT adoption research theories (e.g., TAM) appropriate to studying the adoption and use of social media at the individual, organizational, and interorganizational levels?
Case studies on the implementation of new social media concepts for business value co-creation at the individual, organizational and interorganizational levels
Enabling innovative electronic business models using social media in various sectors (e.g., administration, healthcare, retail industry, manufacturing, emergency services like disaster management)
Governance structures and practices facilitating the co-creation and capture of business value from social media at the individual, organizational, and inter-organizational levels
Modeling and simulating the business value of social media on quality management
Modeling and simulating the costs and risks associated with the deployment of social media projects at the individual, organizational, and interorganizational levels
Modeling and simulating the financial, managerial, leadership, and human resources required for social media implementation projects
New theories development to explain the adoption and use of social media at the individual, organizational and interorganizational levels
Social media and big data impact at the individual, organizational, and interorganizational levels
Social media-enabled business analytics at the individual, organizational and interorganizational levels
Submission Procedure
Prospective authors are invited to submit papers for this special theme issue on “Unveiling the Impact of Social media: Importance of the co-creation of business value during the adoption and use process” on or before August 15, 2014. All submissions must be original and may not be under review by another publication. INTERESTED AUTHORS SHOULD CONSULT THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at http://www.igi-global.com/journals/guidelines-for-... PRIOR TO SUBMISSION.
All submissions and inquiries should be directed to the attention of:
All inquiries should be directed to the attention of:
Samuel Fosso Wamba
Guest Editor
E-mail: samuel.fosso.wamba-AT-neoma-bs.fr
All manuscript submissions to the special issue should be sent through the online submission system:
http://www.igi-global.com/authorseditors/titlesubm...