SGSC 2014 - Serious Games and Social Connect Community Conference 2014

We now know that people learn best when they play. Through play, people are more engaged in their activities. The more engaged they are, the greater the propensity to learn. Schools have realised the potential of using games to introduce concepts and ideas. Enterprises has started to deploy game mechanics and the psychology of games to captivate their target audience when introducing their services and products. Healthcare institutions are harnessing game technology to engage their patients to create positive actions. Government bodies are also deploying games to reach out to the general population to cultivate positive behaviours. All these are further aided by the proliferation of mobile devices. As such, games are no longer ‘child’s play’. Games’ ubiquitous influence is now felt by the different societies all over the world.
With recent trends towards games for re-learning and consumer education in industries such as banking, governments, and healthcare, this year’s community conference will address the potential and opportunities in serious games and social connectivity in the healthcare, workplace and education sectors. We hope to bring more in-depth discussion and exploration on subconscious learning via games and social media.