AMS WMC 2014 - 17th AMS World Marketing Congress - Academy of Marketing Science

Business-to-Business Marketing
Research Methodology
Marketing in BRICS
Retailing
Marketing Strategy
Consumer Behavior
Ethics and Social Responsibility
Advertising / Communication
Fashion Marketing
Latin America Studies (submit your papers in Spanish or Portuguese)
Services Marketing
Marketing Performance
Children / Family Marketing
Internet / Mobile / Social Media Marketing
Integrated Marketing Communications
Marketing Technology Interface
Pricing Strategies
Innovation
Product and Brand Management
International Marketing
Travel and Tourism Marketing
Social and Not-for-profit Marketing
Marketing Education
Management
Exchange Relationship Ending