UEO 2013 - The First Workshop on User Engagement Optimization

The First Workshop on User Engagement Optimization at the 22nd ACM
International Conference on Information and Knowledge Management (CIKM
2013)
http://www.ueo-workshop.com
November 1, 2013 (tentative)
San Francisco, USA
Paper submissions: due June 28, 2013
================================================================
Online user engagement plays a central role in the business success of
many industry companies that own or operate Web sites, apps, and other
online systems, including major Web search engines, Web portals,
social networking websites, e-commerce systems, and numerous
mobile/Web app owners. The key idea of online engagement optimization
is to discover and leverage collected knowledge about the behavioral
patterns of online engagement and provide features, functionality and
experiences accordingly to attract users’ involvement, facilitate
their interaction and enhance the long-term satisfaction. Study on
this topic raises tremendous challenges to many disciplines, yet most
of which we believe have to date been under-explored. For instance,
how to measure user engagement and its quality (both short-term and
long-term) based on online user traf?c? What’re good metrics for
different tasks (e.g., monitoring, control and intervention)? What is
the guideline for metric design? How to discover reliable knowledge
about the users, their interests and behavioral patterns and provide
customized features or resources that are tailored or targeted towards
their speci?c needs? How to develop models, algorithms and
implementations that are effective in handling online user engagement
data that are noisy, sparse and incomplete in nature and in the same
time scalable to the extensive availability and scale of such data.
How to tune, test and validate a speci?c intervention or design
decision based on time-drifting online traf?c? How to mitigate the
effects of exogenous factors? How to make sense or discover insights
from user engagement data to facilitate the design of an intervention,
to justify the outcome of a particular intervention or design
decision, etc?
This workshop aims to connect academic researchers and industrial
practitioners who are working on or interested in online engagement
optimization. The goal is to provide a forum for industrial
practitioners to expose real-world challenges to academic communities
and for academic researchers to popularize state-of-art research
outcomes to industrial practitioners, and foster collaboration between
the two. The workshop will be a full-day events consisting of invited
talks of academic research advances and industrial technical showcases
on related topics followed with a poster-and-demo session.
The workshop topics include but are not limited to:
* Online experiments
? Controlled experiment design
? Hypothesis test on online engagement data
? Applications of controlled online experiments
* Metrics and measurements
? Guidelines for user engagement metric design
- Short-term and long-term engagement metrics
- Metrics and measurements for controlled experiments and significance testing
? Psychological, sociological, and cultural factors in metrics
* User modeling, personalization and targeting
- Scalable machine learning techniques for personalization
? User behavioral/interests models
? Recommendation and personalization algorithms
? Behavior targeting
- Recommendation justification, sense-making and persuasion
- Applications
* Machine learning for streaming data
? Online learning
? Streaming algorithms
? Novel large-scale learning frameworks
* Visualization and interpretation
? Algorithms and tools for visualization of engagement data
- General patterns / characteristics of online user engagement
- Mining user engagement data
- Factor analysis, correlation interpretation and causality identification
- Successful applications
The workshop includes invited speeches by top-experts from academia as
well as leading companies in the field (Facebook, Twitter, LinkedIn,
Google, Yahoo!, Microsoft and Netflix), and a poster/demo session. The
schedule will provide time for both organized and open discussion.
Submission Instructions
=======================
The submissions are intent for the poster/demo session. Papers should
be no longer than 4 pages (2-column), including all references,
figures and appendices. Papers describing work in progress are
explicitly encouraged. Please submit your papers through
https://www.easychair.org/conferences/?conf=ueo201...
Submissions should follow the ACM SIG proceedings format
http://www.acm.org/sigs/publications/proceedings-t... (Option 2).
The review process will be single-blind and the authors do *not* need
to anonymize their submission.
All papers must be in Adobe Portable Document Format (PDF). Please
ensure that any special fonts used are included in the submitted
documents. All papers must be original and must not be under review or
have been published elsewhere.
At least one author of each accepted paper will be required to present
their work at the poster session. Accepted workshop papers will be
published in the CIKM workshop proceedings, which will be printed on
CD only and indexed in the ACM digital library, together with the main
CIKM 2013 proceedings.
Important Dates
===============
Papers submission Deadline: June 28, 2013
Notification of acceptance July 26, 2013
Camera-ready submission: August 9, 2013
Workshop date: Nov 1, 2013 (tentative)
All due dates are defined in terms of times before 11:59pm, Hawaii
time (i.e., GMT - 10 hours) of the due date.
Organizing Committee
====================
Liangjie Hong, Research Scientist -- Yahoo! Labs
Shuang-Hong Yang, Research Scientist -- Twitter Inc.