IPMC 2013 - 7th International Political Marketing Conference

The IPMC organising committee, in association with the Political Marketing Special Interest Groups of the Academy of Marketing and Political Studies Association and, in addition, the Political Communication Division of the International Communications Association, invites submissions for its 7th annual conference ? to be hosted in Stockholm, Sweden during September 2013.
In a break with tradition, the 2013 conference aims to bring together four distinct, but significantly interrelated, research and practitioner communities ? those of political science, political communication, political marketing and public affairs ? for the purposes of engaging in inter-disciplinary debates related to the role, practice and impact of marketing in contemporary politics. The conference is themed:
What is Marketing Doing to Politics?
Contemporary perspectives within, and between, the 4 Ps: Political Science, Political Communication, Political Marketing and Public Affairs
Conference tracks will be anchored in the various disciplines and designed ? where possible - to encourage cross disciplinary debate and knowledge sharing. Submissions are therefore welcomed from a broad range of perspectives and purposes. Papers that seek to develop theory, present empirical or comparative work, explore methodology, practitioner perspectives and case studies are all welcome. In light of the encouraging response to our earlier Call for Track Proposals, we would especially welcome contributions in the following areas:
Political marketing and democracy
The reshaping of contemporary politics in response to the notion of market orientation
Contemporary political institutions and political marketing
Marketing and political engagement
Political marketing and floating voters
US political marketing practice and its influence elsewhere
Comparative political studies related to marketing and communications
Critical perspectives on the role of marketing and communications in contemporary politics
The mediatization of politics
Political marketing and the Fourth Estate
Manipulation and control of news media
The contemporary dynamics of political communication
The impact of internet and social media on political communication
Political marketing and public opinion
Emerging theatres of political marketing and communication i.e. China, Russia, India
The marketing of transnational political movements and its impact on national political discourse
The ethics of political marketing and communication
Transparency and regulation of political marketing, political communication and public affairs
The marketing of government
Internal marketing within political parties
Strategic political marketing practice
Market based positioning
Marketing ideology
Political branding
Political PR
Political polling and market research
Studies of political marketing practice in different national/local contexts
Theories and practice of political marketing in post-communist states
Political relationship management
Online strategies in political marketing
Social networks and social media in political marketing
Public affairs and (disproportionate) representation in political processes
Public affairs’ impact on political outcomes
Collaborative advocacy initiatives
New theatres of public affairs practice
Ethical practice in public affairs
Public affairs as social capital
Research exploring public affairs as a social good
Reform agendas
Strategic and tactical innovations in the field of public affairs
Relationship between governmental and business agendas in international politics