ESMC 2012 - European Social Marketing Conference

The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes.
The conference will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. The event will explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. The current financial difficulties being faced by many parts of Europe at this time will also be reflected at the event.
The conference theme is: Using Social Marketing to deliver effective and efficient citizen focused social programmes.
Join us in Lisbon for what will be a fantastic networking opportunity and a chance to meet with leading thinkers in the field of social marketing in Europe.