DAE 2012 - International Workshop on esigning for Audience Engagement

Engaging the audience has always been of fundamental importance to the creative sector (performing and visual arts, video games, film, interactive narrative etc). As more and more interactive technologies are employed to involve the audiences in all steps of the creation process, from audience journeys to models of co-creation, the value of the design process itself has become more central to achieving audience engagement. However, knowledge of methods and process for designing and evaluating audience engagement remains fragmented and incomplete. Acknowledging this lack of a coherent framework, the workshop will take an interdisciplinary approach to identify design strategies for audience engagement.