EUPRERA 2012 - Euprera congress

“Researching the Changing Profession of Public Relations”
İn recent years, profession of public relations shows drastic changes and more mission is included by field. Since this growing task difficulty requires new definition of public relational missions, transformation and changing of public relations as profession should be researched and analyzed related to future of the profession.
Sub-themes
1. Status and trends of the public relations profession in European countries and regions
Perception of public relation as a profession in different countries
New tendencies in public relation as a profession in different countries
Description of mission differences in public relation profession
2. Comparative public relations research: Methodological challenges, empirical data, case studies
New research methods in Public Relations
Study cases related to changes in public relations
Empirical researches related to changes in public relations
3. Governance of the public relations profession: Standards for education, codes of ethics, role enactment
Changing of public relations’ education
Need for new ethical codes
Roles that public relations experts play
4. New frontiers for the profession: Litigation PR, mediation and dialogue, social media, advising the top management
Contribution of public relations to dialog
Usage of social media in profession of public relation
Mentorship of public relation experts to executives
5. Innovative research in public relations and strategic communication.
New approaches to public relations field
Researches related to operation process of strategic communication
Empirical insights in strategic communication in Europe
Academics and practitioners are invited to submit papers relating to the general theme and with one or more of the sub-themes. All relevant academic, and interdisciplinary, approaches are welcomed, such as sociology, psychology, business theory, organizational theory, media sciences and communication sciences.
Papers from PhD students and practitioners about the conference theme are welcomed. We are planning to organize a special session for these papers.