EMG 2013 - 3rd Annual International Conference on Enterprise Marketing and Globalization

As we move forward into the next millennium, the real challenge for many enterprises will be navigating the complexities of an increasingly globalized marketplace. Furthermore, with the declining effectiveness of traditional advertising channels, companies will now have to globalize the operations in one way or another. The industry has seen an increasing trend of companies partnering with technology providers to create an integrated application to manage marketing metadata and leverage standards-based architecture to deliver business functionality quickly. Hence, in the very near future, global strategic planning will become an essential factor for the success of the enterprise.

The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups.

? The Conference Proceedings (Print ISSN: 2251-2098, E-Periodical ISSN: 2251-2101) will be indexed by EBSCO, CrossRef, Proquest, Ulrich's and will be submitted to Scopus, ScienceDirect and Cabell's Directories amongst others, where applicable.

? Best Paper Awards and Best Student Paper Awards will be conferred at the conference (in order to qualify for the award, the paper must be presented at the conference).

? Journal: Depending on their importance, originality, quality, relevance and other editorial considerations, eligible research articles will be invited for publication in the GSTF Journal on Business Review (GBR) (Print ISSN: 2010-4804, E-periodical: 2251-2888) which is indexed by EconBiz, EBSCO, CrossRef, Proquest, Ulrich's and Cabell's Directories.

? Book: Selected authors will be invited to contribute book chapters in "Business Review: Advanced Applications" to be published by GSTF in collaboration with Cambridge Scholars Publishing.

The book will be edited by Prof. Farid Shirazi, Assistant Professor & ITM Learning Edge Faculty Advisor,
Ted Rogers School of Information Technology Management Ryerson University, Toronto, Canada.

? EMG 2013 will also constitute a Special Panel Session.

? Panel Proposals are invited for submission to the EMG 2013. A minimum of three papers centering on a specific topic will be accepted for submission under Panel Category.

Topics of interest include, but are not limited to:

Maximising content marketing
Marketing ROI of online campaigns and social media
Managing global brand, local market online
Innovations in online marketing
Driving business efficiency and sales through online campaigns
Creating a strong governance and internal strategy to fully capitalize on online initiatives and social media
Successfully Facebook marketing strategies
Online lead generation
Managing and optimising multi-channel marketing
Blogging for business success
Maximising the power of your e-newsletter
Building and nurturing online communities
Advertising/ marketing communication issues
Branding
Conceptual models and theories
Corporate responsibility, ethics and social responsibility
Distribution channels
Electronic Marketing
Innovation and new product development
International and cross-cultural marketing
Marketing research and research methodologies
Marketing strategies for halal certified products and services
Personal selling and sales management
Pricing issues and strategies
Retailing
Services marketing
Strategic marketing and market orientation
Tourism marketing
Social marketing
Social communications and advertising
Non profit marketing and fundraising
Responsible consumption
Vulnerable consumers
Sustainability and green marketing
Public sector marketing and communication
Network analysis in social marketing
Social marketing in a community development context
'Relationship marketing' within social marketing
Social Media as Part of the Overall Company Strategy
Social Media and Marketing Budget Allocation
Social Media and Organizational Structure
New Product Development and Marketing Challenges
Forecasting
tools, techniques, organizatioal issues
Marketing Strategy and Firm's performance
Technology and marketing effectiveness, Interactive marketing tools and implications for firms
Marketing analytics: Use of tools, building infrastructure, competence and capability
Marketing decision support systems, Marketing information systems
Branding strategies and impact on Consumers, Effect of Marketing Communication on Consumers and Brand
Business-oriented and consumer-oriented e-commerce
Distribution Channel Management: Multi-channel imperative and its Challenges and Prospects
Customer Relationship Management, technology, systems and processes, metrics, implementation, CRM and organizational performance, governance