MAPES 2012 - Workshop on Methodical approaches to prove the effects of subliminal perception in Ubiquitous Computing Environments

There has been much debate around perception of subliminal cues, and their effect on human behavior, especially whether such an effect indeed exists or is only a false marketing myth. As the prevention of additional cognitive workload in HCI is a topic of increasing importance, new forms or modalities of interaction between humans and interfaces need to be explored. One promising approach is to use subliminal stimulation or the "injection" of information below aware perception. To throw light on this issue, the workshop is centered on the questions how subliminal effects can be scientifically supported or how a certain claim could be empirically refuted.

Researchers are welcome to submit position papers by May 28th, 2012. Papers must describe the approach and experimental setting used for testing subliminal interaction in HCI, as well as provide a discussion whether or not the effect could have been scientifically supported. Detailed information about aim, submission and review process, etc. is available at the workshop website.