ICMS 2012 - International Conference on Marketing Studies

International Conference on
MARKETING STUDIES
August 17-19, 2012, Bangkok, Thailand
http://www.marketing-studies.org/
Organized by: Academy of Taiwan Information Systems Research
Sponsored by: International Business Academics Consortium (IBAC)
The 2012 International Conference on Marketing Studies (ICMS2012) will be held on August 17-19, 2012, in Bangkok, Thailand. This conference provides a forum for researchers and practitioners to exchange research results and share development experiences on marketing research.
The upcoming ICMS2012 conference covers, but not limited to the following areas:
Track 1: Strategic Marketing
Marketing Strategy and Management
Ethics and Social Resposibility
Marketing Human Resource Management
Global and International Marketing
Intercultural Marketing
Track 2: Business Marketing and Supply Chain
Business to Business Marketing
Sale Management
Supply Chain Management
Distribution and Logistics Management
Track 3: Consumer Behavior
Consumer Behavior and Psychology
Retailing
Fashion and Luxury Product Marketing
Consumer Neuroscience
Track 4: Internet Marketing
Internet and Interactive Marketing
Online Behavior and Psychology
Social Networking
Word-of-Mouths
Virtual Reality and Internet Advertising
Track 5: Marketing Communication
Advertising
Promotion
Branding
Customer Relationship Management
Relationship Marketing
Track 6: Tourism, Hospitality, and Service Marketing
Tourism Management
Hospitality Management
Service Marketing
Sports and Leisure Activities Marketing
Track 7: Social Marketing
Social Marketing
Green Marketing
Nonprofit Marketing
Track 8: Marketing Research and Education
Research Method
Bibliometric and Literature
Marketing Education
Marketing Research: Past, Present, and Future
Track 9: Others
All Other Marketing Relative Topics