BMMP 2012 - 4th International Workshop on Business Models for Mobile Platforms: Mobile Applications, Networks and Communities

The massive migration of data applications towards mobile platforms is leading to great opportunities but also strong challenges for mobile network operators, smartphone providers, mobile web companies, telecom vendors, application developers and so on. Business models are characterised by strong uncertainty and complexity, because of the far-reaching convergence and interdependencies between various industries, the changing user patterns and demographics, and evolution of regulatory frameworks.
Research questions on business, user and regulatory aspects of mobile systems and services are often linked to the stakeholders’ fundamental issues. Mobile operators need to find ways to cope with the explosion of mobile data and the need for additional investments on the one hand, and the threat posed by alternative platforms and OTT applications. Application developers and aggregators need to position themselves vis-à-vis browser-based models and upcoming demands for Internet of Things functionalities. Smart Cities require a range of urban applications, which need to combine public open data, private resources, the power of crowdsourcing, new mobile payment models in a profitable and attractive way.
The 4th International Workshop on Business Models for Mobile Platforms calls for original papers on these topics. Papers may be of an empirical or a conceptual nature. They may deal with the characteristics of successful business models in this field, the emergence of new mobile industry architectures, and the competition and collaboration between media, IT, internet and telecommunications companies regarding mobile platforms. The presented research may focus on individual platforms and applications, as well as on cross-platform comparative studies.
WORKSHOP TOPICS
The workshop is multidisciplinary, and specifically encourages research papers on the following topics:
Choosing and multi-homing between multiple platforms
App store versus browser-based models
Mobile advertising
Customer ownership, user data and privacy concerns
The impact of Over-The-Top applications
Smart City platforms
Mobile payment models
Traffic and mobility platforms
Platforms for the Internet of Things
Mobile Cloud Service models
Mobile Service Platforms and back-office
4G business models
Business aspects of spectrum allocation
Standardisation strategies of mobile platforms
Interoperability of and access to mobile platforms
Mobile Net Neutrality