PA 2012 - The 5th Workshop on Pervasive Advertising

The 5th Workshop on Pervasive Advertising
Website: http://pervasiveadvertising.org/?page_id=371
The focus of the 5th workshop on Pervasive Advertising will be on novel applications of pervasive computing for advertising purposes. Pervasive Advertising is finally gaining importance at a rapidly accelerating pace also outside of research labs, and policy makers, industrial players, and citizen have difficulty in keeping up. The success of this workshop series in exploring and structuring the field has recently been demonstrated by the book on Pervasive Advertising that has been co-authored by leading researchers of the community. We envision to continue and further establish the workshop series as a prime venue bringing together people from academia and practice, hence driving forward research in the field of Pervasive Advertising. We hence invite papers that address any relevant issues, especially Calm vs. Engaging Advertising, Lessons from Deployments, Audience Measurement and Personalization, and Economic Key Performance Indicators (KPI). Accepted papers will be published in the Workshop Proceedings of Pervasive 2012 and on the workshop website. Authors of selected articles will be invited to submit an extended version for a special issue in the Pervasive and Ubiquitous Computing (PUC) journal.
Organisers: Jörg Müller, Florian Alt, Daniel Michelis, Bo Begole