SMS 2012 - 1st IEEE Workshop on Social Media and Services

IEEE 2012 Services Workshop on Social Media and Services (SMS2012)
One day between June 24-29 2012, Hyatt Regency Waikiki Resort and Spa, Honolulu, Hawaii, USA
within IEEE SERVICES 2012
Description

The advent of social media and social networks on the Internet has redefined our existence as social beings. Driven by the phenomenal ease in discovering and maintaining relations, we can now afford to be more sociable with more people. Whether we want recommendations for grocery-shopping or we simply seek company for some idle chit-chat, we do not restrict ourselves to just our family members or our co-workers. If we are deeply concerned about a social or political issue or if we feel cheated by the quality of any product / service, we no longer feel helpless - we know that one assertive post of ours can potentially generate tremendous public opinion. We do not need to inherit the same tastes as our relatives or friends because we can easily establish new contacts with groups who share our interests and pursuits. Such a movement is reshaping our societies by eroding the constraints of geographic barriers toward social linkages.
As we increasingly become more active on online social networks, it is only natural that businesses will invest more to approach our virtual avatars to sell their products and services. However, social media has transformed advertising in unprecedented ways - the advertiser can now get a complete background of a prospective customer who "liked" the advertisement. Not just B2C, social media has revolutionized C2B communication too - it is imperative for every modern business to analyze what their consumers are saying on social forums because good vibes from end-users radiate exponentially and the bad ones propagate even faster! Even as we witness an overwhelming rise in the number of social media based businesses and their monumental impact on other businesses and society at-large, we believe that the current set of social media services, are just the tip of the iceberg of potential opportunities waiting to be unraveled.
This workshop seeks to inspire research on how the next generation of services can leverage social media. We wish to study research issues that may arise when businesses look to tap social media and gather momentum to address such issues by bringing together researchers, practitioners and educators from different disciplines.
We invite original and unpublished papers that discuss novel algorithms, software architectures and systems, and empirical studies on how social media can fuel impactful services.
List of topics

Analyses of identities in social networks and implications for businesses
Analyses of opinions expressed in social network to construct feedback for businesses
Social media and services in/for the enterprise
Social processes (crowd and enterprise-level processes)
Social awareness driven by social media
Integration with social networks with web services and REST-ful APIs
Social software and business process modelling and management
Credential and data sharing between social networks and service providers
Tools/frameworks to facilitate creation of social media based applications
Targeted Services or Marketing that leverage social networks
Self-Service in Social Networking
Issues concerning trust and authority of businesses driven by social media
Important dates

(Workshop chairs can grant extension to individuals under special circumstances provided that the hard deadline for the camera-ready version is respected.)
Full Paper Submission Due Date: March 15, 2012
Decision Notification (Electronic): April 20, 2012
Camera-Ready Copy Due Date and Pre-registration Due: May 1, 2012
Paper submission

Authors are invited to submit full papers (about 8 pages) or short papers (about 4 pages) as per IEEE 8.5 x 11 manuscript guidelines (http://www.computer.org/cspress/instruct.htm). All papers should be in PDF and submitted via at the submission system (http://www.confhub.com/conf.php?id=92)
First time users need to register with the system first. All the accepted papers by the workshops will be included in the Proceedings of the Seventh IEEE 2012 World Congress on Services (SERVICES 2012) which will be published by IEEE Computer Society.
Workshop chairs

Hye-Young Helen Paik, University of New South Wales, Australia
Debdoot Mukherjee, IBM Research, India
Nianjun Zhou, IBM Watson Research Center, USA
Hamid R. Motahari Nezhad, HP Labs, USA
Program committee (not complete yet)

Dipanjan Chakraborty, IBM Research, India
Zhixiong Chen, Mercy College, USA
Schahram Dustdar, Vienna University of Technology, Austria
Niloy Ganguly, Indian Institute of Technology, Kharagpur, India
Wesley M. Gifford, Watson Research Center (IBM), USA
Hakim Hacid, Alcatel-Lucent Lab, France
Agnes Koschmider, University of Karlsruhe, Germany
Geetika T Lakshmanan, Watson Research Center (IBM), USA
Hamid R. Motahari Nezhad, HP Labs, USA
Debdoot Mukherjee, IBM Research, India
Amit Nanavati, IBM Research, India
Les Nelson, PARC, USA
Helen Paik, University of New South Wales, Australia
Cesare Pautasso, University of Lugano, Switzerland
Sherif Sakr, NICTA, Australia
Zhe (Jay) Shan, Manhattan College, School of Business, USA
John Shepherd, University of New South Wales, Australia
Lav R Varshney, Watson Research Center (IBM), USA
Maja Vukovic, Watson Research Center (IBM), USA
Nianjun Zhou, Watson Research Center (IBM), USA
Visit IEEE SERVICES 2012 or the main workshop page for more detail.
(http://www.servicescongress.org/2012/workshop.html)