SBComp 2012 - 1st Workshop on Social Business Computing (SBComp 2012)

CALL FOR PAPERS

1st Workshop on Social Business Computing (SBComp 2012)
in conjunction with
15th International Conference on Business Information Systems (BIS
2012)
Vilnius, Lithuania
May 21-23, 2012
http://bis.kie.ue.poznan.pl/15th_bis/wscfp.php?ws=...

Deadline for submissions: March 31, 2012

The social Web induces dramatic changes in how business is
conducted. Business in recent years has changed dramatically compared to
the pre-social Web environment. The social Web denotes the use of the Web
technologies to interconnect people; it encompasses how websites and
software are designed and developed in order to support and foster
online social interactions. Social networking sites such as Facebook and
Twitter as well as collaborative tools such as wikis and blogs enable
people and organizations to maintain a persistent relationship with each
other. These new interaction possibilities are dictating dramatic changes
in how companies run their business. In a hyper-connected global business
environment, competition is more unpredictable and diverse; the social
customer, employee, supplier, and partner each have a voice and the
means to use his/her voice at scale.

The proposed workshop will deal with novel research approaches,
concepts, technologies, applications and studies that address aspects of
social business computing that systematically engage constituent members
of the business ecosystem (employees, customers, partners and suppliers)
in ways that maximize co-created value for the ecosystem.

TOPICS OF INTEREST
* Recommender systems and information filtering and retrieval algorithms
and tools for harvesting social intelligence for business value
* Community mining and analysis to drive sales
* Customer referrals and purchase influence analysis in social networks
* Consumer behavior analysis in social networks
* Customer relationship management in social networks
* Interactive and one-to-one marketing based on social relations
* Supporting communities of customers, in which they can help each other
solve problems with products
* Creating ad hoc teams to address unanticipated problems in operations
* Identifying influencers to get the word out about new products in
marketing
* Improving companyâ??s reputation management in order to timely address
problems by taking into account what the public thinks
* Monitoring and tracking customer participation in social media
* Techniques such as crowdsourcing to stimulate customer participation
and encourage the generation of new ideas and suggestions that shift
the focus of the enterprise towards the consumer needs
* Business analytics and mining techniques for facilitating competitive
analysis, generating customer analytics such as customer profiling and
demographics
* Customer journey modeling and analysis
* Supporting promotion planning and impact assessment
* Social networking algorithms for leveraging complex relationships
between content, people and organizations that surface through social
applications
* Discovering partner organizations for possible cooperation and
identifying new peers in the business network neighborhood
* Contextualisation/personalization of applications and services
* Policies for the use of social business services, management of
processes, etc.
* Architectural issues of social business applications. How do new tools
for social business relate to given IT environments in organisations?
* Organisational cost/benefit of social business adoption
* Trust and security related issues
* Challenges and approaches for user involvement
* Business models for monetizing social networks
SUBMISSION
* Long papers: max. 12 pages
* Work-in-progress reports: max. 6 pages
* Demo papers: max. 4 pages
Papers must be submitted in PDF format according to Springer LNBIP
template available from
http://www.springer.com/computer/lncs?SGWID=0-164-....
Submission system is available at
https://www.easychair.org/conferences/?conf=sbcomp....
Papers approved for presentation at SBComp 2012 will be published in
BIS 2012 workshop post-conference proceedings, as a volume in Springer's
Lecture Notes in Business Information Processing (LNBIP) series. BIS
2012 Workshops proceedings will be distributed to BIS 2012 participants
in October 2012 by regular mail.
WORKSHOP FORMAT
At least three Programme Committee members for each submission will
review the manuscript (Blind), assess the relevance of its research
goals, expected contributions to the workshopâ??s goals, and â??
altogether â?? its potential to stimulate creative discussions.
The workshop will start with a welcome session where a distinguished PC
member will present an overview of the workshop goals and research
directions. The workshop will mainly consist of several topical streams;
topical streams might cover aspects such as social CRM, business
analytics, social SCM, etc. Stream topics shall be selected such that
the balance is guaranteed between theory and practice, as well as
between social and business computing research. Each stream will mainly
consist of moderated paper presentations. At the end of each stream, the
stream moderator will summarise the outcome of the stream, outlining the
core ideas and/or technologies brought forward for addressing certain
issues, and summarising arguments that support or contradict research
hypotheses. Moreover and if time permits, we will allow breakout
sessions for provocative discussions about hidden problems and
non-recognized opportunities.
At least one author of each paper needs to register for the conference
for the paper to be included in proceedings.
Workshop participants will be also invited to take part in the BIS
conference and other BIS workshops.
IMPORTANT DATES
* March 31, 2012 - submission deadline for papers
* April 27, 2012 - notification of acceptance/rejection
* May 4, 2012 - submission of final papers
* May 21-23, 2012 - the workshop
ORGANIZERS
* Institute of Communication and Computer Systems, Greece (http://)
* University of Piraeus, Greece (http://)
CHAIRS
* Dimitris Apostolou
* Yiannis Verginadis
PROGRAM COMMITTEE
* Dimitris Apostolou, University of Piraeus, Greece
* Yiannis Verginadis, Institute of Communication and Computer Systems,
Greece
* Ansgar Bernandi, DFKI, Germany
* Benjamin Satzger, Vienna University of Technology, Austria
* Charalambos Magoutas, Institute of Communication and Computer Systems,
Greece
* Claudia MĂźller-Birn, Freie University, Germany
* Darco Anicic, FZI, Germany
* Efthimios Bothos, Institute of Communication and Computer Systems,
Greece
* Esteve Almirall, ESADE, Spain
* Fred Durao, University of Aalborg, Denmark
* Frederic Amblard, CNRS-IRIT, France
* Gregoris Mentzas, National Technical University of Athens, Greece
* Jerzy Surma, Warsaw School of Economics, Poland
* Pierre Maret, University of Jean Monnet, France
* Sarwat Nizamani, University of Southern Denmark, Denmark