2026 - Search engine experts

The ideal keyphrase checks three boxes: People are searching for it (search volume). Your website has a realistic chance of ranking relative to other sites (competition). And finally, the phrase describes with what you sell or aligns with your content mission statement. Prioritize your list of keywords with the following ideas in mind: relevancy, high search volume and low keyword difficulty. If you play around with keyword research tools, you’ll often find yourself bombarded with an unlimited number of keywords with various word combinations and synonyms. Prioritize them and use them in high-quality content that is worth spending time reading. There are thousands of searches behind the most popular topics. There is a high chance that popular topics from YouTube will have high search volumes in Google too. A quick check of the search volume tells us that the phrase is really popular in Google search too. A great way to find highly relevant keywords is to check what you already rank for in Google Search Console. Go to your Search Console and select SEARCH RESULTS in the Performance section.