2024 - Beverage Trends – Creating Consumer Value Through Trend Innovation

Brand owners are always looking for ways to set themselves apart from their competition. By addressing popular market trends like sugar reduction, added functional benefits and cleaner label ingredients, food manufacturers can meet their consumer’s expectations.
According to Innova Market insights, more than one in four US consumers say they always check for ingredients they are interested in on the product pack. Additionally, consumers have placed sugar and sweetener ingredients in the spotlight with beverage manufacturers reformulating their product lines to deliver healthier products.
Products such as prebiotics and fibers, natural sweeteners and natural colors can provide added value to the consumer while setting a beverage apart from the competition.
Register for this webinar today to learn more about the types of products that are driving innovation in the beverage industry.
Keywords: Food, Food Industry, Food Packaging, Marketing, Food Trends, Food and Beverage Industry, Food Marketing, Food Companies, Food Sustainability, Food Innovation