2024 - Leveraging EMR Data and Patient Engagement to Maximize Clinical Trial Recruitment

Maximizing Recruitment Through EMR Data and Personalized Engagement
One of the core challenges in clinical research is recruiting the right participants. Various outreach methods, including recruitment advertising and physician referrals, are critical but often insufficient in isolation. This is where integrating electronic medical record (EMR) queries comes into play. EMR queries can be a great starting point for identifying suitable participants, and when followed by meaningful engagement, enrollment can be achieved more effectively.
While it is well known that EMR/electronic health record (EHR) data can match patients to clinical trials, data alone does not close the gap. An important piece is the human touch — the conversations that help patients understand how clinical research might benefit them personally or serve the greater good for others living with similar conditions.
In this webinar, the expert speakers discuss patient identification and the steps that follow in the participant journey to ensure researchers are meeting enrollment goals in clinical trials. The panel provides their perspectives on the barriers across clinical research sites and throughout the trial process while discussing how patient EMR data can effectively address these challenges. Additionally, they will explore the various data, technology and services that can create actionable solutions, including the implications of consolidation within the patient EMR space and its significance for pharmaceutical sponsors.
This webinar will be advantageous for those interested in learning more about the potential of EMR/EHR data throughout the clinical research process, who want to hear first-hand insights from leaders throughout the pharmaceutical industry or who wish to gain a better understanding of how we can all work together to solve the historical issues surrounding research engagement and the cutting-edge applications of healthcare data as part of the solution.
Register for this webinar today to discover how integrating EMR data with personalized patient engagement strategies can transform recruitment in clinical trials.
Keywords: Clinical Trials, Patient Data, Clinical Research, Electronic Medical Records, CRO, Electronic Health Records, Patient Recruitment, Patient Engagement, Clinical Data, Clinical Trial Recruitment, Sites