2024 - Cutting Through the Noise: Data-Driven Physician Engagement in Precision Medicine

To encourage precision medicine adoption, a different approach to physician education is required. This webinar will demonstrate how data and omnichannel strategies can enhance engagement by precisely targeting physicians treating patients with relevant biomarkers.
In this webinar, attendees will explore how leveraging laboratory data can drastically accelerate the adoption of novel treatments, enabling rapid engagement with physicians within 24 h after a patient tests positive for a relevant biomarker. The speaker will delve into strategies for cutting through the noise of a highly saturated digital environment to effectively reach and engage physicians.
She will showcase recent methods that use prospective diagnostics data to reach physicians exactly when they make treatment recommendations. Moreover, she will explore how integrating real-world data can improve the accuracy of a patient and their provider identification, ensuring that the right message reaches the right physician.
The webinar will also provide a practical walkthrough of successful digital engagement strategies, illustrating an omnichannel approach that utilizes lab data to boost the adoption of biomarkers and therapies. Attendees will also learn why commercial success in precision medicine necessitates a distinct approach to clinical education, focusing on targeted and timely interactions with healthcare providers.
Additionally, the speaker will discuss real-world examples of educational campaigns and examine metrics that have effectively measured return on investment in these contexts. Attendees will learn how prospective diagnostics data can be harnessed and how educational strategies can be implemented to drive the adoption of innovative treatments and maximize commercial success in precision medicine.
Join this webinar to discover how leveraging data can enhance physician engagement, optimize testing and treatment recommendations and ultimately drive the adoption of precision medicine.
Keywords: Precision Medicine, Biomarkers, Patient Engagement, Clinical Data, Diagnostics, Physicians, Laboratory Technology, Participant Engagement, Data Science, Commercialization/HEOR/Market Access