IAPNM 2012 - 11th International Congress on Public and Non-Profit Marketing

11th International Congress on Public and Non-Profit Marketing
?Ethics, Sustainable Consumption and Other Current Challenges for Public and Non-Profit Marketing“
June 14-15, 2012
Vilnius, Lithuania
Submissions for abstracts open 15th March, 2012
Mykolas Romeris university together with the International Association on Public and Nonprofit Marketing, as the organizers of the 11th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2012), to be held in Vilnius, Lithuania, 14-15 June 2012 ? invite the submission of papers on any aspect of Public and Nonprofit Marketing to be considered for inclusion in the congress.
The Congress has a twofold objective. First, to compile and edit the latest developments in the field of research in Public and Non Profit Marketing, and secondly, to gather in a discussion forum professionals and academics interested in this area of the marketing discipline.
The Congress is organized on 5 tracks:
Track A: Ethics and Social Corporate Responsibility in Sustainable Marketing
Track B: Challenges for Sustainable Consumption
Track C: Challenges for Public Sector Marketing
Track D: Challenges for Social and Non-Profit Marketing
Track E: Challenges for Current Marketing Practices
The Congress focuses on the following topics:
Marketing ethics in public and non-for-profit sectors
Green consumer: attitudes, interests, satisfaction
Contemporary consumers’ behaviour challenges
Marketing techniques oriented towards various segments of green consumer
Environmentally-friendly marketing practices
Influence on positive public behaviours through marketing
Interface between consumer’s satisfaction and social responsibility in marketing
Marketing in eco-tourism
Marketing in eco-pharmaceutics and natural healing
Entrepreneurial initiatives and insights on social entrepreneurship
Policy marketing changes
Up-to-date social marketing strategies
New fashioned branding in public and non-for-profit sectors
Inter-organizational collaboration, win-win solutions and strategic partnerships in marketing
Best practices of marketing in public and not-for-profit organizations.
Please note that this is by no means an exhaustive list and other topics will also be considered.
All those wishing to present a paper at the congress must submit their work in English by e-mail iapnm2012-AT-gmail.com. Please note that all submissions must be directed to one congress track.
English is the official language of the congress.