2024 - Harnessing Real-World Data for Strategic Partner Targeting and Early Patient Identification in Precision Medicine

Using real-world data is vital for commercialization efforts to increase therapy adoption and return on investment. Physician identification and segmentation is crucial to inform a targeted marketing strategy that delivers the right message to the right provider at the right time.
This webinar will demonstrate how leveraging real-world data can accurately identify Physicians with treatment-eligible patients early in their healthcare journey. It will also highlight strategies for segmenting providers to optimize field force planning.
The expert speaker will also highlight how applied scoring methods based on provider testing and treatment behaviors can inform engagement plans.
Register for this webinar today to discover how leveraging real-world data can enhance the commercialization strategy, increase therapy adoption and help identify Physicians with treatment-eligible patients.
Keywords: Precision Medicine, Real-World Data, Real-World Evidence, Clinical Data, Health Economics, HEOR, Marketing, RWE, Commercialization/HEOR/Market Access, RWD