European 2012 - Market Research in the Mobile World Europe

Market Research in the Mobile World Europe, 18-19 April 2012 Amsterdam
Embracing mobile technology while focusing on substance, ethics and insights

Our next European edition of Market Research in the Mobile World conference will be held on the 18 & 19 April 2012 in Amsterdam. The aim of this conference is to bring together corporate marketing & insights executives, market researchers and technology innovators to discuss the key challenges and opportunities of leveraging mobile technology to drive actionable insights. This conference is co-organised by Merlien Institute in partnership with GreenBook.

Conference format:
The conference format will consist of submitted presentations, invited speakers as well as interactive action planning sessions. As with past events, this conference will provide excellent opportunities for participants to network with peers and engage in collaborative discussions on best practices, innovation methods, and new technology utilization.

Topics of interests:
Corporate insights executives and market researchers are encouraged to submit their synopses including but not limited to the topics of interests listed below. For technology and panel providers, please consider sponsoring or exhibiting at this event.
-Going beyond data collection: offering richer insights, easy access, convenience and flexibility.
-Best practices in mobilizing market research.
-Anytime, anywhere insight generation: how is the mobile channel being used effectively by brands?
-Crowdsourcing, social media, communities, and mobile: what does convergence mean for market research?
-VAST Data: how can geo-location, behavioral tracking, and device usage data be combined to generate insights?
-Data Privacy: in the age of the opt-in app, does it have any bearing on mobile research?
-Gamification; the key to unlocking consumer engagement for mobile research?
-Implications & Outcomes; case studies of successful client use of mobile-based data for business impact.
-How to integrate mobile research into traditional research paradigms.
-Assessing the implications of mobile data collection on research design.
-Apps, SMS, or WAP: exploring the benefits and limits of each approach.
-Cheaper, Faster, Shorter: the dynamics of mobile research.
-Is mobile research the key to emerging markets?
-What are the pros and cons of conducting mobile research using qualitative and quantitative methods?
-Collecting geo-location (GPS) data using mobile devices: applications and issues.
-What are the ethics and validity issues with regards to conducting market research with mobile devices?
-The issue of context: how to collect and use environmental information while conducting mobile research?
-Understanding when to use mobile over traditional data collection methods.
-Evaluating the type of research most suitable for capturing spontaneous and immediate responses via mobile.
-Developing a natural way to convey information about specific situations using mobile research.
-Gaining broad and deep ethnographic insights of consumers using mobile methods.
-Dealing with target groups that are less familiar with mobile devices: how to bring them closer?
-Dealing with mobile users’ acceptance of mobile research: what are the effective incentives?
-Integrating social media marketing and mobile research: what are the tools and techniques?
-Convincing clients that mobile research is the future: how to ‘sell’ mobile research to customers?
-Developing super-fast analysis methods for analyzing real-time data generated by mobile users.
-Mobile data overload: how to analyze large amount of mobile data (e.g. pictures, videos) efficiently and effectively?
-Choosing the right online platforms for mobile research: what are the implications for research methodology?
-What are the challenges in building mobile and dual-mode online panels?
-Developing software applications for collecting data from mobile devices e.g. smartphones, tablets (IPads), etc…
-What are the legal constraints and limitations on the use of mobile collection methods?
-Mobile research and the future of the industry; what is next and what are the implications for market research?

To submit a synopsis, please download the synopsis form (right click, save as). Please fill in all details and send your synopsis to Lenny Murphy (email: lmurphy-AT-brandscan360.com ) by 15 November 2011.

Important deadlines:
15 November 2011: Synopses deadline (for all types of contribution)
1 December 2011: Formal acceptance/rejection notification
18 March 2012: Final submissions (including presentation slides & paper)
18 & 19 April 2012: Main conference days