(EISD- ) 2023 - Empowering Innovation through Sustainable Digitalization

Emerging Technologies and Innovation Management:
Data-driven Innovation Strategies, eco-friendly solutions and sustainable business practices, Immersive Technologies for Innovation, IoT-enabled Innovation Ecosystems, Emerging technologies such as Internet of Things (IoT), augmented reality (AR), virtual reality (VR), and their impact on innovation, product development, and business models.
Interest Group 2: Digital Marketing and Customer Experience
Use of digital marketing channels, social media, customer analytics, and personalized experiences to engage customers, build brand loyalty, and drive business growth, Strategies for Increasing Online Sales and Lead Generation, Power of Social Platforms, Maximizing Brand Reach
Interest Group 3: Health Informatics and Digital Health
Digital tools to improve healthcare delivery, patient outcomes, and population health management, Telemedicine and Remote Healthcare, Patient-Centered Care and Shared Decision Making, social determinants of health, virtual care models, remote patient monitoring, healthcare disparities, and strategies to promote health equity