SMMS 2011 - Special Issue On: Smart Mobile Media Services (SMMS)

Special Issue On: Smart Mobile Media Services (SMMS)

Introduction

Smart Mobile Media Services (SMMS) strategies are being increasingly
adopted by major global organisations such as KFC, Starbucks,
Microsoft, McDonalds, Coca-Cola, and Procter & Gamble. The impetus for
these SMMS centred strategies is largely being driven by increasing
consumer interest and demand for new services and applications for
their Smart Mobile Media Devices (SMMD). The deployment of Smart
Mobile Media Devices (SMMD) by companies such as Apple, Nokia, HTC,
and recently Google, is growing exponentially. Over 1.2 billion SMMD
were sold globally in 2009. Gartner predicts that this dramatic growth
will increase SMMD sales revenue to US$191 billion by 2012.

Objective of the Special Issue

Smart Mobile Media Devices (SMMD) integrate many of the functions that
previously required numerous technological artefacts. SMMD provide a
broad range of services to their users including phone, SMS, MMS, GPS
navigation, cameras, digital format music players/recorders, access to
local and web based radio stations, email, Internet access, together
with pre-loaded and web based gaming applications. Through commercial
services such as Apple’s App store and Blackberry’s App World, there
is also an ever increasing range of downloadable free/fee based
applications and entertainment available, including applications which
support referencing, decision support, content and information feeds.
Such technologies are also becoming increasingly important in
leveraging wireless e-commerce and supply chain management.
Furthermore, with such devices incorporating network technologies such
as Bluetooth and Wireless Local Area Networks (WLAN), they facilitate
the connection of heterogeneous systems. Thus, context aware
applications, where context information is used for the consumers
benefit, are becoming increasingly popular. These context aware Smart
Mobile Media Service (SMMS) create enormous potential for personalised
location based services and marketing.

Mobile Internet is predicted to reach 22% of European mobile consumers
by the end of 2010 and the provision of Smart Mobile Media Services
(SMMS) is expected to grow significantly over the next few years. In
order to better understand and improve how consumers use Smart Mobile
Media Services (SMMS), the field is in need of new or refined concepts
and theories, as the increased mobility of consumers violates many of
the assumptions traditionally associated with IS use. Research
focusing on consumers at different stages of mobile data services
adoption is in its nascent stage and a greater understanding of
consumer adoption motivations for SMMS is needed.

Mobile (m-) commerce has the potential to transform industry
structures and competitive dynamics. Organisations need to plan ahead
and start integrating mobile applications and services into their
overall business strategy. Research needs to be conducted to
understand how commercial organisations can engineer business
processes to create sustainable, revenue generating business models,
while providing products and services at affordable prices, as
demanded by increasingly mobile consumers. Furthermore, the demand for
trusted and secure m-payments for consumers using Smart Mobile Media
Services (SMMS) has also reinforced the need for organisations and
global banking institutions to deliver a model of m-payment widely
acceptable to consumers.

From an infrastructural perspective, existing 3G mobile networks
cannot support increasingly sophisticated voice and data services such
as Voice over IP (VoIP), video streaming, music and movie downloads,
mobile TV and mobile (m-) commerce. Initial results from the
deployment of Long Term Evolution Advanced (LTE+) 4G networks in
Stockholm, indicate that LTE+ should significantly improve quality,
efficiency, security, and privacy, while substantially lowering the
cost of delivering Smart Mobile Media Services (SMMS). LTE+ is an
all-IP multimedia service designed to bring the desktop experience
directly to mobile devices by handling sophisticated data and
multimedia services in an integrated mobile and fixed communications
network. LTE+ will enable device manufacturers, software developers,
and wireless carriers to explore new mobile-Internet based multimedia
devices and deliver enhanced Smart Mobile Media Services. However,
further research is required to develop suitable infrastructures and
standards for Smart Mobile Media Services.

Recommended Topics

Scholars are invited from a broad range of disciplines to submit to
this special issue. Papers may encompass theoretical analysis,
modeling, simulation, and empirical studies on Smart Mobile Media
Services (SMMS). Special topics of interest include, but are not
limited to, the following:

Adoption and diffusion of SMMS
Applications of SMMS in voluntary, regional, and community settings
Business models for SMMS
Business process implications for implementing SMMS
Dynamic data mining architectures to support profiling for SMMS
Infrastructures and standards for SMMS
Innovative and integrative applications for SMMS
Legal, ethical and trust issues associated with SMMS
Secure biometric authentication and verification for SMMS
User developed SMMS

Submission

Researchers and practitioners are invited to submit papers for this
fast track special theme issue on Smart Mobile Media Services on or
before July 30, 2011. All submissions must be original and may not be
under review by another publication. INTERESTED AUTHORS SHOULD CONSULT
THE JOURNAL’S GUIDELINES FOR MANUSCRIPT SUBMISSIONS at
http://www.igi-global.com/Files/AuthorEditor/guide....

All submitted papers will be reviewed on a double-blind, peer review
basis. Papers must follow APA style for reference citations.

Important Dates
Submissions due: July 30, 2011
Reviews to authors: September 30, 2011
Revised manuscripts due: October 30, 2011

All submissions and inquiries should be directed to the attention of:

Aidan Duane
Philip O’Reilly
Guest Editors
International Journal of E-Business Research
E-mail: aduane-AT-wit.ie or Philip.OReilly-AT-ucc.ie

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