WSM 2009 - The 2nd Workshop on Strategy and Marketing

Topics:
(All submissions should include, but are not limited to the followings)

1. Strategyâ‘´ New Theory, Method, Technology of Strategy

â‘? Strategic Management Tools and Application Analysis

⑶ Strategic Risk Management

â‘? Global Strategy and Local Risk

⑸ Strategic Leadership

â‘? Regional Economic Strategy and Sustainable Development

⑺ Traditional Chinese Thought and Strategic Management

â‘? Strategic Management under the Global Economic Crisis

â‘? Internet and Strategic Management

â‘? Research on the Strategic Management of Nonprofit Organizations

â‘? Strategic Management Practices

2ï?ŽMarketingâ‘´ Marketing Models and Case Analysis

â‘? Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty

⑶ Marketing Channel Development, Design and Management

â‘? Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion

⑸ Integrated Marketing Communications

â‘? Marketing Innovation

⑺ Theory of Marketing Aesthetics

â‘? Marketing Ethics and Social Responsibility

â‘? Internet and Marketing

â‘? Marketing Management of Nonprofit Organizations

â‘? Research on Development Trends and Hot Subjects of Marketing

â‘¿ International Marketing