2020 - Leveraging the Power of LinkedIn

OVERVIEW
LinkedIn can be an incredibly powerful tool for enhancing your professional network and growing your business. Often, however, it's misunderstood--and, therefore, misused. In this session, LinkedIn expert Anthony Juliano will provide an in-depth, results-focused walk through the keys to success on LinkedIn. You'll leave with actionable information for using LinkedIn effectively and efficiently--and getting real-world results—even without a paid membership.
LEARNING OBJECTIVES
How to optimize your LinkedIn profile
Building and maintaining a LinkedIn network
How to plan and write status updates that get noticed
Using advanced search
Developing a LinkedIn Company Page
Whether a premium account is a good investment
WHY SHOULD YOU ATTEND
Learn how to use LinkedIn to generate leads, build your brand, recruit job candidates, and connect with your network
AREAS COVERED
Optimizing your LinkedIn profile
Leveraging your network
The importance of content
Advanced search tactics
The role of the LinkedIn Company Page
Premium accounts--whether they're worth the cost and how to get the most out of free LinkedIn
How to put this training into action
WHO WILL BENEFIT?
HR
Marketing
CXO
Managers
Supervisors
Recruiters
Sales
SPEAKER
An experienced trainer, writer, and marketing and social media strategist, Anthony Juliano approaches his work with one simple goal: to help others understand our changing communication environment. A graduate of Salem State College, Indiana University, and Indiana Tech, Anthony has nearly 20 years of experience in his field. Anthony has developed and taught college classes in social media, has presented about social media at national and international conferences, and has provided social media training for a wide variety of individuals and businesses. Anthony writes a monthly column about social media for a regional business journal and has written for a variety of publications and blogs.
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Tel: +1-(707)-743-8122