WUDESHI-DR 2020 - Workshop on User Decision Support and Human Interaction in Digital Retail - WUDESHI-DR 2020

SCOPE
Digitalisation is transforming the retail industry into “Digital Retail”, a combination of physical retailing and digital technologies. At the same time, omnichannel customer journey, described as the simultaneous use of various channels by customers, emerged as a new phenomenon caused by changes in consumer behaviour.
Human-Computer Interaction brings a user-centric perspective into needs for utilizing computer/digital technologies, and for shaping those towards positive and engaging experiences.
Shaping these technologies for customer needs and enriching shopping experiences is essential, also fulfilling retailer requirements. The intersection of HCI and Digital Retail can bridge the gap for enabling and designing omnichannel and convenient shopping experiences to consumers and retailers equally.
This workshop is organized by members of the Horizon2020 project PERFORM: www.perform-network.eu.
TOPICS OF INTEREST
Topics of interest include, but are not limited to:
Customers Interaction with Retail Technologies, such as:
Recommendation Systems;
Shopping Assistants;
Smart Mirrors;
Chatbots;
Payment Technologies;
Augmented Reality;
Social Media Platforms;
Retailers Interaction With Decision Support Tools, such as:
Business Intelligence Tools;
Dashboards And KPIs;
Artificial Intelligence and Explainable AI Applications for Decision-making in Retail;
Social Media Analytics and Monitoring Tools in Retail;
Decision Support Tools for Retail Strategies (E.G., Scorecards) and Operations (E.G., Pricing, Inventory Management, Logistics).