HR Training 2020 - Influencer Marketing Strategy Best Practices, Tips and Trends

Overview:
2019 was a breakthrough year for influencer marketing, and 2020 will build further on its recent success. Thirty nine percent of marketers increased influencer marketing budgets last year, with an average 83 percent year-over-year increase.
This webinar will provide a foundational understanding of the benefits of influencer marketing, acknowledge challenges and outline best practices for building a winning influencer marketing program.
The session will wrap up with a deep dive into B2B influencer marketing and share predictions for the future of influencer marketing.
This presentation will also provide helpful resources to get you pointed in the right direction as you build your own influencer marketing program.
Why you should Attend:
Over the past few years, influencer marketing has seen explosive growth. The influencer marketing industry is now estimated to be between $6.5 and $10 billion, due largely to its impact on consumer buying behavior.
Nearly 61 percent of people interact with an influencer daily and 87 percent of shoppers are inspired by an influencer to make a purchase.
According to Influencer Marketing Hub, Instascreener and Vamp Brands, 86 percent of marketers plan to invest in influencer marketing in 2019. Thirty nine percent of marketers increased influencer marketing budgets this year, with an average 83 percent year-over-year increase. What is your influencer marketing strategy?
Areas Covered in the Session:
Influencer Marketing Background
Influencer Marketing Challenges
Influencer Marketing Program Fundamentals
B2B Influencer Marketing
Influencer Marketing Trends
Who Will Benefit:
Vice President, Marketing
Vice President, Sales
Marketing Manager
Digital Marketing Manager
Chief Marketing Officer
Director of Marketing
Instructor:
As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:
5000: Fastest growing private companies in America
Oregon Business Magazine: 100 Best Places to Work (2018)
Portland Business Journal: Oregon’s Most Admired Companies
Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)
Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)
Clutch: Top Pay-per-Click and SEO Agency in America