HR Training 2019 - Bring your Market and Competitor Analysis to the Next Level

Overview
This workshop will provide you effective and efficient tools and approaches to perform a market and competitor analysis. Furthermore, you will learn how to quantify the addressable market and gain in-depth market knowledge.
Real case examples from the medical device or healthcare industry will illustrate how the tools translate into praxis.
Why should you Attend
Your product idea is born, first prototypes are produced and tests are realized. You know your market, but you still do not understand it? Your market approach and positioning are vague? You do not know how to quantify your target market? If these are the challenges you are facing, this workshop session will help you to master them.
Areas Covered in the Session
Market Understanding
Market Assessment Tools
Market Sizing
Competitive Matrix & Profile
Market Segmentation
Who Will Benefit
Product Managers
Business Development Managers
Entrepreneurs
Start-ups
Speaker Profile
Ulrike Neuberger holds a Double Degree in European Business Administration from ESB Reutlingen (Germany) and Universidad Pontificia Comillas (Spain). She has more than 15 years experience in the healthcare industry, mainly with Medical Devices and OTCs. Ulrike has a broad business understanding and sound experience in product management, market development and marketing.
She worked in various line functions and as project manager for international and highly interdisciplinary projects. Since 2009 she has been advising companies ranging from start-ups to large corporations to successfully bring product ideas to market. Ulrike knows both sides - business and training - and frequently hold workshops and seminars. She is co-founder and partner of MEDICALBOARD.
Event link: https://www.traininng.com/webinar/-200972live?chan...
Contact Info
Traininng.com LLC
Email: traininngdotcom-AT-gmail.com
Phone: US: (510) 962-8903
Phone: Zurich: +41 - 43 434 80 33
Website : https://www.traininng.com