ICAM 2017 - International Conference on Advanced Marketing

Call for Papers
Marketing as a rapidly evolving subject is no more in an isolation in the modern business world. In this age of globalization and information technology, there is a dearth of understanding for a linkage between various new developments and future of marketing. Thus International Conference on Advanced Marketing ICAM 2017 will create a golden platform for marketing academics, public policy makers, and marketing practitioners interested in Marketing. This year’s conference theme “Marketing for Next Generation” will broadly cover all disciplines of marketing from fundamental research to its applications recognizing a wide area that call for greater research, debate, and action from both local to global levels.
The ICAM 2017 hence invites you to submit your research papers, present your work, and actively participate in the conference, which is an important forum for presenting cutting-edge research and intellectual exchange on marketing problems.
Conference Tracks
Product & Brand Management: Concepts & Review of Practices
Destination Branding & Hospitality Marketing
Advertising ,Direct Marketing, & Sales Promotions
Marketing Communication: Concepts & Review of Practices
Services Marketing
Retail Marketing & Merchandising
Relationship Marketing & Customer Experience Management
Digital Media Marketing ,Viral Marketing & Mobile Marketing
Social Media Marketing for Brand awareness
Trends in Consumer Behavior
International Marketing & Branding
Social Responsibility, Ethics, & Consumer Protection
Green Marketing & Sustainable Marketing
Entrepreneurship & Small Business Marketing
Brand Innovations & Communications in Digital Era
Brand Building & Communication
Business Marketing & Corporate Branding
Case studies in Branding & Marketing Strategies
Innovation & New Product Development
Logistics & Supply Chain Management
Marketing Research & Research Methodologies
Marketing Strategy
Channels of Distribution and Channel Management
Price Related Issues in Marketing
Selling and Sales Management
Sports, Media, Entertainment, & Events Marketing
Marketing Pedagogy & Education
Public Policy & Marketing for Non-Profits
Political Marketing
General Management