BASNAM 2011 - International Workshop On Business Applications Of Social Network Analysis And Mining BASNAM'2011

In recent years, social network research has advanced significantly, thanks to the prevalence of the online social websites and the availability of a variety of offline large-scale social network systems such as collaboration networks. In this context social networks have generated great expectations as they relate to their potential business value. Researchers are increasingly interested in addressing a wide range of business challenges residing in these social network systems, including applying advanced knowledge discovery (data mining) algorithms for analyzing the static and dynamic (temporal) properties during the formation and evolution of these social networks. Those issues have a significant impact on value creation in companies, and have important implications for new business models, customer relationship management, strategy development, sustainable businesses creating, organizational management, and so on..

BASNAM 2011 aims to bring together practitioners and researchers with a specific focus on the emerging trends, business opportunities and industry needs associated with the mining social web, and other forms of social networking systems. Both theoretical and experimental submissions are encouraged.

Call for Papers

The BASNAM 2011 solicits contributions on advanced business applications of social network analysis and mining. Papers should describe social network analysis and mining in the following business areas: strategy management, knowledge management and information diffusion in organizations, marketing and customer relationship management, innovation support and new product development, organizational behavior and leadership development, intra and inter organizational coordination.

Topics of interest include but are not limited to:

Business models for monetizing social networks
Competing with social networks
Reality mining for business applications
Social network analysis for organizational behavior research
Customer referrals and purchase influence analysis in social networks
Creating digital marketing strategy with social networks
Consumer behavior and behavioral analysis in social networks
Customer relationship management in social networks
Interactive and one-to-one marketing based on social relations
Social networks for building sustainable businesses
Location based social networks in business applications
Communities discovery and analysis in large scale online and offline social networks
Cascading behavior in networks
Value-based management in social networks
Networks models in economy and for social relations
Analysis of the social network mining algorithms for a real life applications
Papers should be no longer than 6 pages inclusive of all references and figures. Papers should be submitted using the IEEE two column template. Please use the prescribed formatting guidelines of ASONAM 2011, which can be found at: http://asonam2011.im.nuk.edu.tw/submission ; Paper should be submitted through Easychar at the following link: http://www.easychair.org/conferences/?conf=asonam2...

Important Dates

15/03/2011 Deadline for Submission of Papers
08/04/2011 Notification of Acceptance
20/04/2011 Submission of Camera Ready Papers
25/07/2011 Workshop Presentation

Publication

The workshop proceedings will be published by the IEEE Computer Society Press, which are indexed by EI. Extended versions of the selected papers will be published in the book published by Springer Verlag in series Intelligent Systems Reference Library.

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Program Overview

Duration:
Location:
Registration

Workshop registration is available at: http://asonam.im.nuk.edu.tw/registration

Workshop info is available at: jerzy.surma-AT-gmail.com

Organizers

Program Chairs

Mikolaj Jan Piskorski
Strategy Unit
Harvard Business School
Cambridge (MA), USA

Email: mpiskorski-AT-hbs.edu
Web site: http://www.people.hbs.edu/mpiskorski/

Jerzy Surma
Department of Value Based Management
Warsaw School of Economics
Warsaw, Poland

Email: jerzy.surma-AT-gmail.com
Web site: http://www.surma.edu.pl/surma.html

Program Committee

Michel Bera

Conservatoire National des Arts et Métiers, France

Ciro Cattuto

ISI Foundation, Italy

Peter Groenewegen

VU University Amsterdam, Holland

Lakhmi Jain

University of South Australia, Australia

Jerzy Korczak

Wroclaw University of Economics, Poland

Ee-Peng Lim

Singapore Management University, Singapore

Pericles Loucopoulos

Loughborough University, UK

Florian Michahelles

ETH Zurich, Switzerland

Mishael Milakovic

University of Bamberg, Germany

Adam Sagan

Cracov University of Economics, Poland

Miquel Sanchez-Marre

Universitat Politecnica de Catalunya, Spain

Catherine Tucker

MIT, USA

Von-Wun Soo

National Tsing Hua University, Taiwan

Koen Vanhoof

Hasselt University, Belgium